Formula One is the glitziest of motorsports and that reputation will be in full effect when the circuit makes its debut in Las Vegas in November 2023.
The Sports Business Journal reported MGM Resorts International CEO Bill Hornbuckle said the company is planning to scoop up $20 million to $25 million worth of tickets for the 2023 Las Vegas Grand Prix with eyes toward using some of those tickets to cobble together hotel/race packages with $100,000 price tags.
MGM, the largest operator on the Las Vegas Strip, could also triple its room rates at select venues to capitalize on the race.
F1 held the Caesars Palace Grand Prix in Las Vegas in 1981 and 1982, but there wasn’t racing on the Strip. The Las Vegas Grand Prix, scheduled for Saturday, Nov. 25, 2023, will take place on the Strip, running past iconic venues such as Bellagio and Caesars, among others.
Las Vegas F1 Race Could Be Boon for Casinos
As the entertainment capital of the world, Las Vegas doesn’t lack for events, shows and sports and it’s widely known Strip operators boost room rates for marquee events, be they conventions or athletic competitions.
However, the arrival of F1 to Sin City could be a different ballgame. From owners to drivers to fans, many of whom are well-heeled celebrities, F1 is the highest of high dollar motorsports. In other words, MGM marketing $100,000 ticket packages and tripling room rates aren’t far flung ideas.
Putting a $100,000 package for the F1 race into context, MGM is offering a VIP Package for the Oct. 2 Las Vegas Raiders/ Denver Broncos game at Allegiant field at a cost of “just” $3,134 per person. That includes a suite at Aria or Mandalay Bay, according to the operator.
MGM’s NFL offerss fluctuate by what team the Raiders are hosting. For example, the VIP Package for the Jan. 1 Raiders/San Francisco 49ers game is $3,734 per person, underscoring the point that casino operators believe they can dramatically raise prices and people will still want to attend the inaugural Las Vegas F1 race.
MGM hasn’t said which of its Strip venues could see the largest rate increases for the race, but owing to their reputations and client bases, Bellagio and Cosmopolitan make the most sense for dramatic F1-induced room rates. Some Las Vegas locals are already speculating that rooms at Cosmopolitan with balconies will have the biggest price increases for the Grand Prix.